Privacy Policy

Effective Date: [12/05/25]

1. Introduction

Alpha Aquatics Academy is committed to protecting the privacy and security of our customers’ personal data. This privacy policy explains how we collect, use, store, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR).

2. Who We Are

Alpha Aquatics Academy
Email: [[email protected]]
Phone: [07752 756 490]
Data Protection Lead: [Our Admin Team]

3. What Personal Data We Collect

We may collect and process the following personal data:

For Children:

  • Full name
  • Date of birth
  • Medical conditions or special requirements (as disclosed)
  • Emergency contact details
  • Parent/guardian name and contact information

For Adults:

  • Full name
  • Contact details (email address, phone number)
  • Medical information (if relevant to swimming ability/safety)
  • Payment information (if applicable)

4. How We Use Your Data

We process your data for the following purposes:

To register swimmers for lessons
To manage lesson bookings and schedules
To ensure health and safety during activities
To contact parents/guardians in emergencies
To communicate updates or changes to lessons
To maintain records required by insurance or legal purposes

5. Lawful Basis for Processing

We process personal data under the following lawful bases:

Contractual – to fulfil our service (e.g., lesson provision)
Legal obligation – for health and safety compliance
Consent – for marketing communications
Vital interests – in case of emergency medical issues

6. Who We Share Data With

We only share personal data where necessary and will never sell or rent your information. Data may be shared with:

Swim instructors employed by or contracted to Alpha Aquatics Academy
Medical personnel in emergencies
IT or admin systems used for bookings (e.g., booking software)
All third parties comply with data protection regulations and only process data as instructed by us.

7. How We Store and Protect Your Data

Personal data is stored securely, whether electronically (in password-protected systems) or in paper form (locked filing systems).

Access is restricted to authorised staff only.
We do not keep personal data longer than necessary.

8. Your Rights

You have the right to:

Access the data we hold about you or your child
Request correction of inaccurate data
Request deletion of data (where legally possible)
Object to or restrict certain types of processing
Withdraw consent for marketing at any time
Requests can be made by contacting us at [Insert Email].

9. Marketing

With your consent, we may contact you with occasional updates or promotions. You can opt out at any time by emailing us or clicking “unsubscribe” in marketing emails.

10. Complaints

If you have any concerns about how we handle data, please contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):https://ico.org.uk

Last Updated: [15/05/25]

What our parents say